Torino – 2025 European Capital of Smart Tourism
Known for its rich industrial heritage, Torino is successfully transforming itself into a city that balances urban development with cultural preservation and sustainability. This transformation impressed the European Jury as a great example of smart urban regeneration.
Through its Climate City Contract, Torino is working to achieve carbon neutrality by 2030, a commitment showcased in many of the city’s green initiatives, such as transforming former industrial sites into green spaces. To create a more accessible and unique tourism offer, the city is integrating Artificial Intelligence (AI) and Extended Reality (XR) into its cultural sites. The city involves the local community in creative industries and offers a wide range of attractions. Learn more about Torino and its smart tourism practices here.
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