New Blog Post: Expanding Horizons – How Brand Collaboration Can Help a Company Grow and Expand Its Activities to New Markets - European IP Helpdesk Newsletter

New Blog Post: Expanding Horizons – How Brand Collaboration Can Help a Company Grow and Expand Its Activities to New Markets - European IP Helpdesk Newsletter

 

Collaborations between two companies that agree to share their intellectual property have become a common strategy for expanding into new markets.
This can take varying forms which can broadly be divided into two categories: technology transfer and brand collaboration. (...)