In July 2021, the EU Code of Conduct on Responsible Food Business and Marketing Practices was launched, as one of the first deliverables of the EU Farm to Fork Strategy. It is a voluntary initiative by the “middle actors “ of the food chain – food manufacturers, wholesale and retail, hospitality and food services - to accelerate the shift towards a sustainable food system.
Two years after its launch, the number of signatories of the Code has doubled. Today the Code counts 141 signatories, both individual companies, associations as well as collaborative supporters. In order to better understand the type of commitments that signatories pledge and analyse the reports that they submit annually, a comprehensive study on the Code is commissioned every year by the European Commission and conducted by Ipsos. (...)
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