Regional data for 2022 on guest nights spent in short-term rental accommodation booked via Airbnb, Booking, Expedia Group, or TripAdvisor shows that the overall growth of platform tourism since pre-pandemic times is spread unevenly across Europe. Rural areas in countries such as Poland, France or Sweden showed high growth rates, while city destinations such as Berlin, Prague or Vienna still lag behind the 2019 values.
In 2022 the total EU guest nights grew by around 7% from 512 million in 2019 to 547 million in 2022, but this total growth masks widely diverging results at the regional level. Data from 2019 is used as a comparison in order to establish a pre-pandemic baseline. (...)
Debenhams is back, but it is still boo hoo to UK homegrown fast fashion
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Group is right to pin its fortunes to the storied British brand
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