Europe has a global leadership position in design. Design plays a key role as an intangible asset for innovative companies. 21% of European companies use design as a strategic means to encourage innovation and the EU's design sector has an annual turnover of €36 billion. In order to fully exploit the design's potential to boost innovation, growth and job creation, the European Commission set up the European Design Innovation Initiative1. Its policy recommendations– the report "Design for Growth and Prosperity" – which were presented today to European Commission Vice-President Antonio Tajani at the European Design Innovation Summit in Helsinki, the World Design Capital in 2012.
A broad understanding of design will help Europe's enterprises to provide better products and services and increase the standard of living for EU citizens. While design is a key European asset it has not yet been fully exploited to foster competitiveness.(...)
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